5 Things Brides Should Know Before Choosing a Wedding Florist in Southern Oregon
- Emily Iboa
- Jul 22
- 3 min read
Updated: Nov 4

Planning your wedding should feel exciting — not overwhelming.
But if you’re a bride who loves beauty and wants her florals to reflect a specific vision, you’ve probably already realized: not every florist is the right fit for you. Maybe you’ve seen gorgeous Pinterest boards, dreamy moodboards, or beautiful Instagram feeds… but how do you choose a designer who truly understands your style and can bring it to life?
As a floral designer who specializes in classic, romantic, timeless, and garden-inspired weddings, I’ve worked with many brides who aren’t just looking to “check off the flower box” — they want a true floral experience. If that’s you, here are five things you need to know before hiring your florist.
1. A great florist doesn’t just arrange flowers — she tells your story.
Your wedding flowers should reflect your style, your love story, and the feeling you want your guests to experience when they walk into your ceremony or reception space. Floral design is about more than just color palettes — it’s about emotion, flow, texture, and ambiance.
The right florist listens to your ideas, understands your vision, and translates it into an atmosphere you didn’t even know was possible.
2. Your floral budget reflects more than just flowers.
If you’re investing a good amount money for your wedding florals, you’re not just paying for blooms — you’re paying for a full-service, stress-free experience that includes:
Personalized design consultation
Custom floral recipe and sourcing
On-site installation
Rentals and mechanics
Clear communication from start to finish
Think of it like hiring an artist, a planner, and a creative partner all in one. A budget isn’t just a number — it’s what helps bring your entire wedding aesthetic to life.
3. Choose someone whose design style aligns with yours.
Just like photographers and makeup artists have their own styles, so do floral designers. If you’re drawn to classic, sophisticated, romantic, elegant, or garden-inspired looks, seek out a florist who creates those exact vibes already.
Browse their portfolio. Look at the details. Can you see yourself in their past weddings? If so, you're probably a perfect match.
4. Communication is everything.
Your wedding planning process should feel calm, clear, and collaborative — not chaotic. My clients often say things like:
“You understood my vision perfectly.”“The flowers were more than I ever dreamed of.”“You made the process so easy.”
A great florist will walk you through the entire process — from consultation to design to execution — so you never feel left in the dark or unsure about what’s next.
5. Your florals should reflect you, not Pinterest.
While it’s fun to gather inspiration online, your wedding should feel personal and unique — not like a copy of someone else’s celebration. The best floral designs come from an open, creative collaboration between you and your designer. I’ll help you take your inspiration and transform it into something tailored to your venue, your style, and your love story.
Whether you’re planning an elegant outdoor ceremony, a romantic vineyard celebration, or an intimate elopement, your florals should feel effortless, elevated, and unmistakably yours.
Let’s Create Your Dream Wedding Florals
If you’re a bride who values aesthetics, intentional design, and a stress-free floral experience, I’d love to connect with you. Let's bring your floral vision to life with beauty, meaning, and artistry.
💐 Click here to inquire about your wedding date or to view my portfolio📍Serving Southern Oregon + available for travel

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